The problem

Fabio and Jules were running Meta ads for Casa Basilico and getting engagement, three seconds of it, anyway. The average view duration on their video ads was so low it was almost diagnostic: people were stopping the scroll just long enough to register that something was there, then moving on. Not the wrong audience, not the wrong offer. The wrong message delivered in the wrong way to people who had no reason to stick around.

Attribution was a guessing game. They had no idea which channels were actually producing leads, which content was moving people toward booking, or what the conversion path looked like from first touch to trip deposit. Two founders running everything, content, comms, sales, logistics, without any of the data infrastructure that would let them make a single informed decision about where to put their time or money.

Leads came in and largely sat. There was no email nurture sequence, no automated follow-up, no mechanism for capturing the people who were interested but not ready to commit that week. The window between "I saw your Instagram post" and "I booked a trip" was full of silence where a conversation could have been happening.

Alex has a unique gift, the ability to engage anyone right where they are. He possesses both the ability to listen carefully and to speak eloquently with intent. As founders, I think it is essential to surround yourself with people who want to understand you and wish you success. He always comes to the table with new ideas and has been an integral part of our success. Our coliving launches would not have gone nearly as smooth without him!

Fabio, Co-founder of Casa Basilico

The solution

The Instagram account got a ManyChat automation layer. Welcome flows for new followers, wrong-dates segmentation for people who enquired but couldn't make a specific trip, and keyword-trigger automations so that anyone who commented or DM'd with the right phrase got an immediate, personalised response that moved them toward a conversation rather than leaving them in a queue. The engagement problem wasn't about content volume, it was about what happened after someone engaged.

A 7-email nurture sequence was built out over 28 days, designed for the person who showed genuine interest but went quiet. The sequence doesn't just re-sell the product. It handles objections, tells stories from past trips, and gives people enough social proof and specificity that they feel confident booking something that costs real money and a week of their lives.

Reddit was added as an acquisition channel, both paid and organic. Ten reply templates were built for 13 common questions that kept appearing in relevant subreddits, questions about working remotely in Latin America, about coliving experiences, about whether these trips are worth it. The organic strategy put Fabio and Jules in conversations where their audience was already asking the exact questions they could answer best. The paid layer amplified what was already working.

Google Ads were set up with sitelinks, callouts, and a promotion extension, structured for the person with high intent who was actively searching and just needed to find the right option. GA4 and GTM were installed to close the attribution loop: for the first time, Fabio and Jules could see which channels were producing leads and which were producing revenue.

The result

Revenue up 47%. ROAS up 55%. Lead generation up 80%. Three sold-out trips, two in Brazil, one in Mexico, in the period following the work. The gaps in the funnel that were costing them leads and bookings are now covered, and the data infrastructure means they can see what's working and put more behind it rather than guessing.