What is a Shotgun Audit?

A free 45-minute Zoom call where Alex McInnes looks at the marketing challenges pissing you off most — attribution, funnels, messaging, channels — and gives you honest, bespoke insights and a clear direction forward.

Who is the Shotgun Audit for?

Solopreneurs, founders, coaches, mentors, travel businesses, coliving communities, wellness retreats, and SaaS or app founders who want simple, repeatable marketing that feels like them.

How much does the Shotgun Audit cost?

It's completely free. No pitch, no pressure. Just a genuinely useful 45-minute conversation about your marketing.

Why do solopreneurs and founders need a marketing audit?

Most solopreneurs built their marketing reactively — a bit of Instagram here, some ads there, maybe a newsletter they post to when they remember. Nothing was designed, it just accumulated. The result is a system that's exhausting, inconsistent, and impossible to diagnose when it stops working. An audit gives you a snapshot of what you actually have vs what you think you have, and identifies where the real leak is. Usually it's not what they expect.

What is the ideal marketing strategy for a solopreneur?

Small, closed-loop, and repeatable. One primary channel where your ideal client actually lives. One clear message — what you do, who it's for, and what changes for them. One conversion path — a single, frictionless route from interested to booked. A simple follow-up system so revenue isn't lost in the silence after the first touchpoint. And a lightweight feedback loop so you know what's working. The goal is a system you can run in a few hours a week that doesn't require you to become a full-time marketer. Consistency beats sophistication every time at this scale.

Human, repeatable marketing systems for solopreneurs

You're building something you're proud of but your marketing isn't telling the story.

You love running your business. You're brilliant at it. But marketing feels like a second full-time job you never signed up for, one that keeps taking without giving much back.

You get interest but not bookings.

People click your Instagram, browse your website, ask questions, and disappear. You're not sure if it's your pricing, your messaging, your booking process, or something else entirely. You just know the gap exists and it's costing you.

Some months you're full. Some months you're scrambling.

You can't predict revenue or plan ahead because your marketing is reactive, not strategic. You're doing a mix of posts, maybe some ads, maybe some partnerships. But nothing feels like a system. It feels like guessing.

None of it feels like you.

You've tried the templates and the tactics. But what you put out there doesn't capture the energy of your actual business. The one your clients rave about after the fact. The gap between the real thing and the digital version is getting under your skin.

Alex McInnes, solopreneur marketing consultant and founder of Andes & Alps

The Shotgun Audit

My shotgun audit is like marketing therapy

A free 45-min call where you can tell me what is pissing you off, what you want to smash to bits, and what you want to change first.

You talk. I listen.

The first 10 minutes are yours. What's causing the most grief? What have you tried that didn't work? What feels like a closed road right now? Your attribution is off, your funnel is leaking, nothing feels systematic. Feel free to vent. I'm a great listener!

We clarify together.

I'll ask a few pointed questions and we'll start finding the skeletons in the closet. A healthy back and forth helps me to get right under the hood and diagnose the problem.

I give you a clear direction forward.

Many solopreneurs leave the call energized and with a feeling of renewed purpose. I guarantee you'll feel a million times better about your business!

What happens after the call?

Within 48 hours, I send you a 5 to 7 minute video summary of what I think is working well, what needs fixing, and what to tackle first.
A written summary with the key observations and next steps you can act on straight away.
FYI: This isn't a sales pitch disguised as a consultation. I'm not going to spend 45 minutes buttering you up and then pressure you into anything. If what I see tells me you'd benefit from working together, I'll mention it. If you're better off doing it yourself or working with someone else, I'll tell you that too.

Book a Free Shotgun Audit

Who this is for

I can help you if you are a...

Experience Operator

Travel companies, coliving communities, wellness retreats, adventure operators. You've created an experience that earns raving reviews. But filling your calendar consistently? That's a different skill set. Let's build the system that does it without burning you out.

Coach or Mentor

You're showing up on every platform, putting out content, and still not attracting the right clients. The problem usually isn't effort. It's clarity. Let's nail your value proposition and find the channels where your ideal clients are actually listening.

SaaS or App Founder

Scaling an app is no mean feat. I'd wager you've tried every guerilla tactic out there and exhausted every avenue you can think of. I'm here to tell you there's more we can do!

What clients say

Honest words from
real business owners.

Alex has a unique gift. The ability to engage anyone right where they are. He possesses both the ability to listen carefully and to speak eloquently with intent. His shotgun audit was great. It was eye-opening to see things from an outside perspective.

Diego Berjano Gerke — Founder of WiFi Tribe and Shotgun Audit client

Diego Berjano GerkeFounder, WiFi Tribe

I was pretty naive when it came to running a business, but Alex was so encouraging during the audit. I hired him and since then he has helped me generate over 90K in revenue for my sober travel company.

Ryan Lee — Founder of Capsule Adventures and Shotgun Audit client

Ryan LeeFounder, Capsule Adventures

Alex has the full array of marketing weaponry and a strategic mind that helps you understand the bigger picture. I have used his skills repeatedly and his work ethic never ceases to amaze.

Nancy Levin — founder of Levin Life Coaching Academy and Andes & Alps client

Nancy LevinFounder, Levin Life Coaching Academy

I needed a partner to stand beside me. Not one that went ahead or lagged behind and that is what I got. He is blunt and forthright, but in the best possible way and exactly what I needed at a critical time in my business.

Heidi Frye — Founder of UpWords and Executive Coach, Andes & Alps client

Heidi FryeFounder, UpWords & Executive Coach

Building and scaling an app is tough. Any developer will tell you that. However, the gains I have made since I partnered with Alex have been unreal. Strategically, he thinks on a different level, and I know he has customized everything to my business specifically.

Joe DiVittorio — Founder of BCC Text & Cup Tracker, Andes & Alps client

Joe DiVittorioFounder, BCC Text & Cup Tracker

I have learnt so much from Alex. Our revenue cycle management business is generating leads in our target niche, and it is manageable and straightforward to track the data. It is miles away from where we were before.

Isha — Founder of Claim N Billing and Andes & Alps client

Isha GhaniFounder, Claim N Billing

Alex McInnes, founder of Andes & Alps — marketing consultant for solopreneurs and founders

Hi, I'm Alex

I've never liked what most people call marketing.

The industry has turned into something mechanical, bereft of feeling, nuance, or authenticity. A game of numbers, funnels, and empty promises that treat people like data points instead of real humans building something that matters.

Most founders I talk with want to market their business as truthfully and organically as possible. They just need someone in their corner who gets how they think, what they care about, and can translate that into something that feels like them.

That's the work I do. I listen. I dig. I get inside the business until I can see it the way the founder does. Then I build systems that reflect that truth in the digital world.

When I connect the way a business owner feels about their company with the way a customer wants to feel when they buy, I've done my job right.

Make
Your
Marketing
Small.